Retail FM makes customers have a pleasurable visit to the outlet because they feel more comfortable in a relaxing musical atmosphere. One of radios greatest opportunities is that people were born without ear lids. This makes the ear capable of listening to every sound without any hindrances to prevent sound penetration. Sound is a tremendously powerful selling tool, acting as:
- A prompt
- A reminder
- An inspiration
- A factual tool
- An entertainment means
- creating/adding to the in-retail outlet ambience
- reflecting the brand values of the retail outlet
- promoting the range of products
- focusing on specific offer