Retail FM is an innovative concept that uses the advantage of the inability to turn the ear off to reach the consumers effectively.
 
Retail FM makes customers have a pleasurable visit to the outlet because they feel more comfortable in a relaxing musical atmosphere. One of radios greatest opportunities is that people were born without ear lids. This makes the ear capable of listening to every sound without any hindrances to prevent sound penetration. Sound is a tremendously powerful selling tool, acting as:

• A prompt
• A reminder
• An inspiration
• A factual tool
• An entertainment means

The right sounds can specifically enhance a visit to the outlet’s experience by:

• creating/adding to the in-retail outlet ambience
• reflecting the brand values of the retail outlet
• promoting the range of products
• focusing on specific offer

In a nutshell, sound expressed via music can have a direct and powerful effect on the retail outlet’s image.

INCREASE MORALE AND PRODUCTIVITY

Careful music programming has been proven to increase morale and productivity at workplaces, increase sales at supermarkets, and even dissuade potential shoplifting at department stores.